How can businesses become better corporate citizens? By measuring themselves against a rigorous set of uniform standards.
In an era of expanding corporate hegemony, a growing number of smaller businesses are seeking to boost their image—and revenues—through good behavior, as “benefit corporations.” Bruce Robinson reports on the standards that have been developed to encourage and measure those efforts.
Not all companies are ready to seek B Corp certification, but they, too can still benefit from the assessment tools. Hear more about that on the North Bay Report webpage at KRCB dot org/news. Hear this story on demand with our free KRCB mobile app. You can also find this and past stories on our new North Bay Report Facebook page. Comment, share and give us a like there. Follow the North Bay Report on Twitter @KRCBNews.