Many tourists, hearing about “The Wine County Fires,” postponed or cancelled trips to nearby wineries. Tasting rooms and tours should have been busy in harvest season. Instead, the wine business took a major hit.
A new study describes the effects of the North Bay fires on local vineyards and wineries. In addition to surveying stakeholders, the authors also crunched the first available statistics. The report comes from Sonoma State’s Wine Business Institute, part of the School of Business and Economics. Honor Comfort, the Institute’s Executive in Residence, talked with KRCB News Director Steve Mencher about the study.
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