Every Glass of Wine Tells a Story – June 22, 2018

Students at Chico State University have been studying how stories are used to market wine. Their recommendation: To appeal to younger drinkers… lighten up!

Chico State Professor Jim Downing recently analyzed stories used as marketing tools by175 wineries in Napa. His surprising finding: some wineries are on the wrong track. Reporter Adia White has the story.

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