Santa Rosa Farmers Market – March 11, 2012

Mouthful looks back to the founding of the first farmers market in Santa Rosa, started more than four decades ago. As the county’s signal market faces what may be its biggest challenge so far – a
take-over challenge by a few renegade vendors, the possibility of a new location – it is important to understand the market’s history, which has survived troubles before and is struggling valiantly to do so again.

Guests include current market manager Paula Downing, long-term vendor Cliff Silva and Ma & Pa’s Garden, Hilda Swartz, who managed the market for nearly 20 years and others, including an interview with an original founder, Bob Cannard Jr.

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